Haiyan Hu (Consumer Sciences Department, U. of Wisconsin, member, topic: retailing and cross-cultural consumer behavior); faculty member at Utah State University

Haksin Chan (Marketing Department, U. of Wisconsin, chairperson, topic: new theory and evidence on word-of-mouth consumer behavior); Winner of Runner-Up Award in the Society for Consumer Psychology/Jagdish Sheth Dissertation Competition; faculty member at Hong Kong University

Neeraj Bhardwaj (Marketing Department, U. of Wisconsin, member, topic: effects of customer focus on customer satisfaction); faculty member at the University of Texas

Siok Tambyah (Marketing Department, U. of Wisconsin, 1999, member, topic: rethinking ethnicity); faculty member at the University of Singapore

James E. Burroughs (Marketing Department, U. of Wisconsin, 1998, chairperson, topic: creative consumption); faculty member at the University of Virginia, McIntire School of Commerce

Harri Luomala (Business School, U. of Vaasa, Finland, member, topic: negative moods and consumer self-gift behavior); faculty member at the University of Vaasa

Jon Austin (Marketing, U. of Wisconsin, 1997, member, topic: low involvement processing of pictorial advertising); faculty member at Cornell University

David Chern (School of Mass Communication and Journalism, U. of Wisconsin, 1996, member, topic: sociocultural values and advertising in Taiwan); faculty member at the National Taiwan University

Susan Fournier (Marketing, U. of Florida, 1994; member, topic: consumers' relationships with brands); faculty member at Boston University

Betsy Moore (Marketing, U. of Florida, 1994, member, topic: children, advertising, and product trial); faculty member at Notre Dame University

Robert Veryser (Marketing, U. of Florida, 1993, member, topic: aesthetic responses to product design); faculty member at Rensselaer Polytechnical University

Marian Dingena (Marketing, Erasmus University, 1994, member; topic: rhetorical figures and meaning in advertising); in private business in the Netherlands

Michelle DeMoss (Marketing, U. of Florida, 1993, chairperson, topic: comparing dyadic gifts and self-gifts); faculty member at Stetson University

MASTER'S THESES COMMITTEES

Daniele Trevisani (Journalism and Communications, U. of Florida, 1992, member, topic: message channels and source credibility)

Mary Robb (Journalism and Communications, U. of Florida, 1992, member, topic: cause-related marketing)

SERVICE TO PROFESSIONAL ORGANIZATIONS & ASSOCIATIONS

Editorial Review Board Member, Journal of Public Policy and Marketing (2006-present)

President, Association for Consumer Research (2005), and Founder of the ACR movement known as Transformative Consumer Research (see www.acrwebsite.org) 

Member of the Board of Directors, Association for Consumer Research (2004-2006)

Editorial Review Board Member, Journal of Marketing (2004-2006)

Editorial Review Board Member, Journal of Consumer Psychology (2003-present)

Editorial Review Board Member, Journal of Research for Consumers (2005-present)

Editor, Journal of Consumer Research (2000-2003)

Editorial Review Board Member, Journal of Marketing Research (1999-2003)

Associate Editor, Journal of Consumer Research (1997-1999)

Publications Committee Member, Association for Consumer Research (1995-1996)

Editorial Review Board Member, Journal of Consumer Research (1994-1997) (2003-present)

Co-Chair, Buyer Behavior Track, 1994 American Marketing Association Summer Educators' Conference, San Francisco

Program Committee, 1992, 1994, 1996, & 1998 Annual Conferences of the Association for Consumer Research

Program Committee, 1992 & 1995 Annual Conferences of the European Marketing Academy

Ad hoc Reviewer of Papers for these Journals:

Journal of Consumer Research, 1988-1993 [see above]
Journal of Marketing Research, 1988-1999 [see above]
Journal of Marketing
International Journal of Research in Marketing
Journal of Consumer Psychology
Journal of Advertising
Psychology and Marketing
Journal of Retailing
Research in Consumer Behavior
Journal of Public Policy and Marketing
Journal of Economic Psychology
Visual Communication Quarterly
Discourse Processes
Critical Studies in Mass Communication Review
European Journal of Marketing
Discourse Processes

Conference Papers Reviewer:
Association for Consumer Research Conferences
American Marketing Association Educators' Conferences and Marketing Theory Conferences
World Marketing Conference
European Marketing Academy Conferences

Research Grant Proposals Reviewer:
Marketing Science Institute
Social Sciences and Humanities Research Council of Canada

Doctoral Dissertation Competition Reviewer:
Marketing Science Institute (Alden G. Clayton Awards,
John A. Howard Awards)

Provost's University-Wide Promotion and Tenure Review Committee, 2007-2010

Faculty Senate Member, 2006-2009

Marketing Area, Research Workshop Coordinator, McIntire School of Commerce, 2000-2006

McIntire School of Commerce Research Committee, Chair, 2000-2006