General Areas of Interest

Consumer Behavior and Consumer Research
Transformative Consumer Research
Marketing Research
Ethics and Social Issues 

Technology Management and Marketing
Health Care Marketing

Prior Positions

Robert Hill Carter Professor of Marketing, McIntire School of Commerce, University of Virginia, 2000-present; teaching Marketing Research and Consumer Behavior

Adjunct Professor of the Management of Information Technology, McIntire School of Commerce, University of Virginia, 2001-2004; taught Marketing Strategy and Research in Technology-Intensive Markets.

Adjunct Professor of Administrative Medicine, University of Wisconsin Medical School,1995-2001, taught Health Care Marketing Strategy and Research in the non-residential Master's program for physicians

Endowed Chair of Marketing, School of Business, Dublin City University, Ireland, 8/97 - 8/98; lectures and seminars on marketing and consumer research, global marketing, and relationship marketing

Assistant/Associate Professor of Business, University of Wisconsin, 1994-2000, taught undergraduate and MBA Global Marketing; undergraduate marketing research and MBA Marketing Research (in both the full-time program and the executive weekend program); PhD Seminar on Consumer Behavior

Guest Professor of Marketing, Copenhagen Business School, Denmark, 8/89/-8/90; taught Consumer Behavior

Assistant Professor of Marketing, University of Florida, 1987-1989, 1990-1994; taught undergraduate and MBA Marketing Research, undergraduate Promotions/Advertising Management, and Ph.D. seminar on Selected Topics in Consumer Behavior (team-taught with Richard Lutz)

Visiting Lecturer in Marketing, Indiana University, 1986-1987; taught Introduction to Marketing and Marketing Research (both undergraduate level)

Associate Instructor of Marketing, Indiana University, 1983-1986; taught Introduction to Marketing (undergraduate level)

Adjunct Professor of Health Care Administration, Indiana University, 1982; taught Marketing Management for Heath Care Organizations (graduate level)

Adjunct Professor of English, University of Indianapolis, 1981-1982; taught basic and advanced composition