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Marketing Resources
DEMOGRAPHICS:
A.C. Nielsen
This site offers links to other Nielsen sites around the world and
explains how to order demographic information for these countries.
It also plugs Nielsen products and services. Furthermore, this page
provides links to recent press releases about some of the hot products in
the US and abroad.
Mediamark Research Inc.
Great site for marketers! According to the homepage, "Mediamark
Research offers comprehensive demographic, lifestyle, product usage and
exposure to all forms of advertising media collected from a single sample."
This page also offers links to other fun sites and to recent press
releases.
ADVERTISING:
AdAge
Awesome site for up-to-date advertising news! This site is the
Internet version of the weekly print publication, Advertising Age.
It provides the latest information on advertisers, brand campaigns, and
all the major ad agencies.
Arent Fox: Attorneys at Law
This is your ticket inside the FTC. This page is packed full of
legal information related to advertising and marketing. Equipped
with a search engine and various links, this page is very user-friendly
and quite informative. The site includes FTC consumer brochures, FTC
business manuals, and recent legal decisions.
Business Week Online
The latest week's issue is available online. This site offers
information on advertising and other business-related fields. It
provides links to the top 25 business schools and access to past issues as
well.
Standard Rate and Data Service
This site provides info on the company's data, planning, and information
services. It provides plugs for subscriptions to SRDS publications
as well.
RESEARCH:
SRI Consulting Business
Intelligence
This site belongs to a research and consulting institute. It offers
easy-to-explore links to the firm's various programs and consulting
services and contains a site search engine. SRIC-BI also
offers a free email newsletter containing new reports and
announcements. Notably, the site promotes the VALS service to
marketers.
ASSOCIATIONS:
AAAA: American Association
of Advertising Agencies
The 4A's provides information on upcoming events and discusses industry
news. Links to member agencies are available.
AAF: American Advertising Federation
"The Unifying Voice for Advertising." The AAF site
provides the latest industry news. Click on COLLEGE CONNECTION for
info on member schools and on the annual NSAC in which UVa participates.
AMA: American Marketing
Association
MarketingPower.com is a great place to find "FREE Guides and Webcasts
from Marketing Experts." The site also provides a multitude of
Marketing Resources and contains a newsletter with over one hundred
topics.
ARF: Advertising Research Foundation
ARF: The Research Authority. The site provides up-to-date
information as to what's happening at the ARF. This is a great site
for contact information if you're looking to get in touch with ad agencies
or to research advertising in general.
The Direct Marketing Association
This site offers the latest on direct marketing.
