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Visit Florida

                                                                                  Jack's Spring 2004 Campaigns class finished first regionally (Third District) for the second year in a
                                                                             row.  Nationally, the group placed 2nd at the American Advertising Foundation's 2004 National Student
                                                                             Advertising Campaign in Dallas, Texas.  Last year's sponsor was Visit Florida, and the campaign objective
                                                                             was to increase tourism in the state of Florida through various marketing communications.  The group's final
                                                                             presentation included a detailed PowerPoint show, a 30-second TV spot, and various print ads that
                                                                             featured several captivating Floridian images (from a "Masterfl" par-3 to a "Powerfl" shuttle launch at Cape
                                                                             Canaveral).

                                                                              
                                                                              ßThe 2004 UVA presenting team (top left, clockwise):
                                                                                        - Quin Trinh                                   
                                                                                        - Catherine Tung                                          
                                                                                        - John Petersik
                                                                                        - Sarah Bruss                                                    
                                                                                        - Shweta Agarwal
                                                                                                                      
                                                                                                                        
                                                                                         







                                                                                    The sponsor for the 2005 NSAC, for which the finals will be held in Nashville, TN, is Yahoo.com.
                                                                               This marks the first time in the history of the competition that the campaigns will focus on a Computer
                                                                               Services company.  Past sponsors have included:
                                                                                         Toyota Motor Sales USA (2003, 1999)
                                                                                         Bank of America (2002)
                                                                                         DaimlerChrysler (2001)
                                                                                         The New York Times (2000).