William J. Kehoe and John H. Lindgren, Jr., Focus Groups in Global Marketing: Concept, Methodology and Implications, Marketing Management Journal, 2003.

Marketing: Best Practices, Second Edition, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, 2002.  Co-authored.

William J. Kehoe and John H. Lindgren, Jr. (eds.).  Enhancing Knowledge Development in Marketing, Chicago, IL: American Marketing Association, 2002.

"Organizational Efficiency and Product Management," Journal of Business and Behavioral Sciences, Volume 6, Number 2, 2000, pp. 113-120.  Co-authors John M. Gwin, William J. Kehoe.

"How Lenders Are Marketing Home Equity Products," Journal of Retail Banking Services, Volume 21, Number 1, Spring 1999, pp. 31-38.  Co-author Richard F. Demong.

"New Program Pro Forma: A Paradigm for Executive Education," Journal of Business and Behavioral Sciences, Volume 4, Number 1, Fall 1999, pp. 14-26.  Co-authors John M. Gwin and William J. Kehoe.

"Product Management: Concept, Responsibilities, Advantages and Implementation," Proceedings of the American Society of Business and Behavioral Sciences, Volume 3, 1999, pp.1-10.  Co-authors John M. Gwin and William J. Kehoe.

Marketing: Best Practices, Dryden Press, Harcourt Brace College Publishers, Fort Worth, TX, 2000.  Co-authored.

Home Equity Loan Study: An Analysis of the Year-End 1997 Survey, Consumer Bankers Association, Arlington, VA, 1998.  Co-author Richard F. DeMong.

Marketing: Best Practices: A CD-ROM Presentation For Instructors, Second Edition, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, 2002.

Marketing: Best Practices: A CD-ROM Presentation For Students, Second Edition, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, 2002.

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications: A CD-ROM Presentation For Instructors, Sixth Edition, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, 2002.

Superbowl CD: Ads from Advertising's Premier Day, Dryden Press, Harcourt Brace College Publisher, Fort Worth, TX, 2001.

Consumer Behavior: A CD-ROM Presentation For Instructors, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, forthcoming.

Market Research: A CD-ROM Presentation For Instructors, SouthWestern Publishing, Thomson Learning, Cincinnati, OH, forthcoming.

Marketing: Best Practices: A CD-ROM Presentation For Instructors, Dryden Press, Harcourt Brace College Publishers, Fort Worth, TX, 2000.

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications: A CD-ROM Presentation, Dryden Press, Harcourt Brace College Publishers, Fort Worth, TX, 1997.

Managing Complex Organizations: Cases from the McIntire International Case Competition.  A CD-ROM Presentation, Charlottesville, VA: McIntire School of Commerce, 1998.  Co-editor William J. Kehoe.