COMM 4371: Promotional Aspects of Marketing
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This course is designed to introduce you to the field of advertising
and integrated marketing communications. The emphasis in this course
will be on the role of integrated advertising and promotion in the
marketing communications program of an organization. As with any
specialized field of marketing, we will analyze how this area of
advertising and promotion fits into the overall marketing process.
Our major thrust will be to study how various factors (creative,
media, etc.) should be considered in planning, developing, and
implementing advertising and promotional campaigns and marketing
programs. |
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Click here to view the Fall 2009 course syllabus.
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This is a course designed to give the student a working knowledge of
Advertising. The course is targeted to students who want to understand the
inter-workings of an Advertising Agency but do not want to pursue
Advertising as a career.
It will develop the tools of advertising to sell
goods and services as well as brand and image. Students will be expected to
gain knowledge of the issues facing the advertising agency and clients of
today. The course will slant toward the advertising agency side of the
agency/client partnership. Students will be required to design a integrated
communications plan including rough ads with copy. Emphasis will be on the
understanding of the business of Advertising and planning integrated
communications campaigns. Our major thrust will be to study how various
factors (creative, media, and etc.) should be considered in planning,
developing, and implementing marketing programs.