General Links
Marketing Resources
Demographics:
AC Neilsen
This site offers links to other
Nielsen sites around the world and explains how to order demographic
information for these countries. It also plugs Nielsen products and
services. Furthermore, this page provides links to recent press
releases about some of the hot products in the US and abroad.
Mediamark Research Institute
Great site for marketers!
According to the homepage, "Mediamark Research offers comprehensive
demographic, lifestyle, product usage and exposure to all forms of
advertising media collected from a single sample." This page also
offers links to other fun sites and to recent press releases.
Advertising:
Advertising Age
Awesome site for up-to-date
advertising news! This site is the Internet version of the weekly
print publication, Advertising Age. It provides the latest information
on advertisers, brand campaigns, and all the major ad agencies.
Arent Fox
This is your ticket inside the
FTC. This page is packed full of legal information related to
advertising and marketing. Equipped with a search engine and various
links, this page is very user-friendly and quite informative. The site
includes FTC consumer brochures, FTC business manuals, and recent legal
decisions.
Business Week
The latest week's issue is
available online. This site offers information on advertising and
other business-related fields. It provides links to the top 25
business schools and access to past issues as well.
SRDS Media Solutions
This site provides info on the
company's data, planning, and information services. It provides plugs
for subscriptions to SRDS publications as well.
Getty Images
A professional photography
database. A great site for obtaining a wide range of high-quality
photographs.
Research:
SRI Consulting Business
Intelligence
This site belongs to a research
and consulting institute. It offers easy-to-explore links to the
firm's various programs and consulting services and contains a site search
engine. SRIC-BI also offers a free email newsletter containing new
reports and announcements. Notably, the site promotes the VALS service
to marketers.
Simmons Market Research
Bureau
Simmons collects information on over 8,000 brands in 460 product categories,
creating detailed consumer profiles with over 600 lifestyle characteristics
linked to every media genre accessible in the United States. Then we turn
that information into illuminating consumer studies, innovative segmentation
systems and the most advanced integrated marketing solutions in the
industry.
Associations:
AAAA: American Association
of Advertising Agencies
The 4A's provides information
on upcoming events and discusses industry news. Links to member
agencies are available.
AAF: American Advertising
Federation
"The Unifying Voice for
Advertising." The AAF site provides the latest industry news.
Click on COLLEGE CONNECTION for info on member schools and on the annual
NSAC in which UVA participates.
ARF: Advertising Research Foundation
ARF- The Research Authority. The site provides up-to-date information
as to what's happening at the ARF. This is a great site for contact
information if you're looking to get in touch with ad agencies or to
research advertising in general.
AMA: American Marketing
Association
MarketingPower.com is a great
place to find "FREE Guides and Webcasts from Marketing Experts." The
site also provides a multitude of Marketing Resources and contains a
newsletter with over one hundred topics.
DMA: Direct Marketing
Association
This site offers the latest on
direct marketing.
