JWT ( J.
Walter Thompson Co.)
President:
Bob Jeffrey Chairman and CEO, JWT Worldwide located in New York, NY
-
Also located in Asia
Pacific, EMEA (regional office in London), Latin America
Value Proposition:
JWT believes
that advertising needs to stop interrupting what people are interested in
and be what people are interested in
·
4th largest Ad
agency in the WORLD
Clients:
Bayer, Cadbury, Diageo, De Beers, Ford, HSBC, Johnson & Johnson, Kellogg’s,
Kimberly- Clark, Kraft, Microsoft, Nestle, Nokia, Rolex, Royal Caribbean,
Shell, Unilever, U.S. Marine Corps, Vodafone
Work:
Lovebites- A
mini-series (length of each show is less than 2 minutes) that partnered with
Sunsilk and kept viewers interested during commercials, couple with Sex and
the City for best effect
Leo
Burnett
Chairman and CEO-
Thomas Bernardin/ Chairman and CEO Hong Kong; Chief Creative Officer Greater
China- Eddie Booth
Well known for:
Tony the Tiger (Kellogg’s Frosted Flakes)
Locations:
95 offices in 85 countries
·
Owned by
Publicis
·
MUST SEE THIS WEBSITE
Clients:
The Coca-Cola Company, Marlboro, Brasil Telecom, Virginia Slims, Metersbonwe,
Telecom-Tim, The Central Office of Information, Visa, Kellogg’s, Numico,
Turner Classic Movies, Saudi Telecom, Hallmark, Indesit-Ariston, Boehringer
Ingelheim, Pirelli, Fiat, Landliebe, VTB Bank, Tesco, Nintendo, Du Life,
Prisma, Samsung, Prometeo, Sitges, Wimm-Bill-Dann, Multon, Orange, Dubai
Holding, General Motors, Johnnie Walker, China Telecom, Li Ning Company
Ltd., McDonald’s, Allstate, Gain, Numericable, Harman/Kardon, Intermarché
McCann-
Erickson Worldwide
Chairman and CEO of
McCann Worldgroup:
John Dooner
Mission Statement:
To be, both in fact and in perception, the best in each market and in every
discipline in which we operate.
Recently known for:
Verizon Dead Zone commercials and Mastercard—Priceless
Clients:
American Airlines, Bacardi/Martini&Rossi, Black&Decker, Cadbury Schweppes,
Cathay Pacific, Coca-Cola, Credit Suisse, ExxonMobil, General Mills, General
Motors, GlaxoSmithKline, Goodyear, Harley Davidson, Hewlett-Packard,
Johnson&Johnson, L’Oréal, Lufthansa, MasterCard, Microsoft, Nestlé,
Novartis, Pfizer, Siemens, Sony Ericsson, SSL International/ Durex, Tiffany,
Unilever, Xbox
Alumnus at McCann:
Michelle C. ’97
click here to see her alumni page
BBDO
Worldwide
Chairman Emeritus:
Allen Rosenshine
President, CEO, BBDO
Worldwide Inc.:
Andrew Roberston
·
Conglomerate of Omnicom
·
287 Offices in 79
Countries
·
BBDO Worlwide Tops the
Gunn Report as the most Awarded Agency Network in the World for the 2nd
year in a row (2009)
·
2nd Largest
Global Agency Network
Some of BBDO’s clients
have been:
Chrysler, FedEx, and PepsiCO.
Ogilvy and Mather Worldwide
Chairman:
Rochelle B. Lazarus
Global CEO:
Miles Young
·
“Encourage innovation. Change if our lifeblood, stagnation our death knell.”
– David Ogilvy
·
One-to-one marketing
network, 115 offices in 56 countries
·
Best known for strategic
planning for American Express, IBM, and Motorola
·
Subsidiary of WPP Group
Main Clients:
IBM, Dove, Motorola, Cisco, Mattel, Nestlé, American Express, Castrol,
Coca-Cola, Donuts, Dresdner Bank, Fevicol Adhesive, Ford, Liquid Paper,
Pitney Bowes, Prensa Libre, SAP, Thalys, Volvo
Alumni at Ogilvy:
Siohban C.
’07 Click here to see her alumni page
